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Wear Breathable by Kotex®

The app was first created as launching part of Kotex® new product, a liner which is now breathable. So the idea of the app is a contest that allows each Facebook user to re-create a magazine based on all the clothing from top to bottom (including the selection of liners product) that they're comfortable with, choosing a pledge to give a strong message to them, their girl friends and to publish it on their wall. Engaging girls to convert as a Kotex® costumer is when they can request a sample of the new liners product by filling their datas and received newsletter from Kotex® itself. 

Creative Director: Nicole Pang